Creativity can be elusive and frustrating but when you learn the power of mind mastery, Eureka moments arrive on demand! Michelle Zelli is renowned for curating the very best processes from around the globe to deliver fast and lasting results to her discerning clients. Almost two decades of relentless practice, seeking and learning, culminating in 90 minutes of transformational creative gold, Michelle unveils at Cannes Lions her latest find.
This post is about the connection between alpha waves, neurofeedback and creativity.
First, let’s begin with a definition of creativity, which the Oxford dictionary states to be:
“The use of imagination or original ideas to create something; inventiveness.”
Second, it’s critical we address the myth that only those in “creative” professions, like writing, photography or other artists benefit from increased creativity.
At its root, creativity is about how resourceful your mind is at solving problems or making new connections of value -- and in this light, rare is the individual who does not benefit in some way from increased creativity.